For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

KemperSports, the golf, sports, entertainment and hospitality company, announced the promotion of Kevin Fitzsimons and Dariel ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

There's a 71-year history of sports-related cases in which courts say athletes have a right in the publicity value of their ...

Jack Eskridge, who died in 2013 at the age of 89, was one of Tom Landry's first hires, joining the franchise in 1959, before ...

Jared McNett is an online editor and reporter for the Sioux City Journal. You can reach him at 712-293-4234 and follow him on ...

Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.

Contemporary cycling is all about spandex and personal bests. The bicycle designer Grant Petersen has amassed an ardent ...

Tavakoli has reportedly been a driving force behind SportRx’s growth, starting as an optician and leading several ...

Customer centricity in digital marketing extends far beyond a mere mindset, it is a strategic imperative that involves ...

Though it is important to thank our wonderful athletes for helping bring attention to our university, our marketing team and ...

Batman Day (21 September) is arriving in Australia in style, with Warner Bros. Discovery Australia and Uber inviting fans in ...