SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ...

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

As the 20th century gave way to the 21st, the Houston Rockets had the blues. The team twice reached the top of the mountain, winning NBA championships in 1994 and 1995. But by 2000, the magic was ...

What is our Jay doing in the vibrant atmosphere of Lucca Comics & Games, the biggest festival dedicated to comics, games, ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...

THE Tanzania Worldwide Sports Chamber of Commerce (TWSCC) has announced the launch of the Tanzania Sports Week (TSW), ...

BOSSIER CITY, La. (KSLA) - For the first time, Frozen and Encanto will be together in Bossier City for Disney on Ice! The show debuts on Friday, Nov. 1 at the Brookshire’s Grocery Arena. The ...

The moves come the same month that CEO Elliott Hill started work and signal Nike will continue its renewed focus on sports.

The Federal Trade Commission (FTC) has filed a complaint against the online cash advance app Dave, alleging the company used misleading marketing tactics that deceived consumers about its cash advance ...