Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.

Russell Brand speaks onstage. (Photo by Lester Cohen/Getty Images for The Recording Academy ) Russell Brand just promoted what he refers to as a “magical amulet” that can protect users from ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

The Swiss marque, once famed for its advanced, complicated watches, is being revived by Breitling. Here's what we know ...

Starbucks released its holiday menu on Nov. 7, including a trio of cranberry orange refreshers and gingerbread cold foam.

For his clothes, meanwhile, Cooper studied classic French and American workwear, an influence visible in his signature design ...

German sportswear manufacturer Adidas reported another beat-and-raise quarter and analysts on Wednesday drew contrasts with Nike’s struggling performance. After the German stock market close on ...

Several brands come to mind when one thinks of high-performance computers, laptops, and PC components. Razer, Gigabyte, ASUS, NZXT, Nvidia, AMD, Intel, Alienware, to name a few, are known for ...

Boeing's brand strength, rooted in decades of safety and reliability, is unmatched and will help it weather current financial and operational issues. Despite production delays and quality issues ...