Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

In this article, you’ll learn: What personal branding is and why it’s important. How to build your brand by defining your identity and audience. Tips for increasing visibility and credibility ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...