Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

There have been rumors that Apple is working on a smart ring, but Oura's CEO thinks it's just talk. Here's why.

The CEO of Oura has suggested Apple won't make a smart ring to compete with the best smart rings in case it undercuts sales of the Apple Watch. Furthermore, he suggested that it's "hard to do this product category right."

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ring.

Oura CEO Tom Hale doesn’t think Apple will launch a smart ring This is despite analysts predicting that an Apple Ring could land in the coming years There's some basis for Hale's speculation, but it ignores Apple’s approach in other tech categories Smart rings are steadily becoming all the rage in the wearables space.

Samsung's smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

Apple will not introduce a smart ring, Oura CEO Tom Hale told CNBC on Tuesday, pushing back against rumors suggesting Apple’s interest in the burgeoning wearables category. Speaking at the Web Summit in Lisbon,