AI-powered search engines are challenging traditional search solutions and forcing marketers to rethink SEO strategies and ...

A side-positioned paid media spot is an ad placed to the side of the main content ... with sponsored results in the Bing ...

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers.

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

AI-powered search engine Perplexity says it'll begin experimenting with ads on its platform starting this week. Ads will ...

On paid social, Launch mastered Meta’s Advantage+ ... The brand saw a 54% lift in clickthrough rates on Google and Bing ads, ...

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads ...

The Biden administration was staunchly pro-labor, subsidized Obamacare and managed to avoid a recession. But Trump and Republicans sold resentment, and it worked.