The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

In the vast ocean of branding and marketing strategies ... From small startups to big corporations, creating a recognizable ...

For more than 20 years, Joelly has been helping businesses build brand awareness with badass merch. On Jan 1st, 2021 she launched Branding Matters - a podcast she created to help small business owners ...

Volkswagen's direct-to-consumer strategy faces legal opposition, complicating growth. See why VWAGY stock remains a buy ...

Mattel made a mistake that hasn’t been so popular. This weekend, social media users shared images of Wicked dolls they bought ...

Trendy shoe brands such as Hoka, On and Birkenstock are taking a page out of luxury’s playbook.

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

Arslan, M. and Ghazal, A. (2024) Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign. Open Access Library Journal, 11, 1-14.