Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

For the past 16 years, Goop has been one of the shining lights in the celebrity business sphere. Gwyneth Paltrow’s woo-woo ...

Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

“As our business grows and our portfolio grows, they provide an opportunity to raise our brand,” he said. He envisions these kinds of branding opportunities as two-fold. First, there’s the name ...

Discussing Matlock’s huge pilot twist in the context of the marketing, CBS’ Chief Marketing Officer Mike Benson spoke with Vulture about why that mind-blowing moment needed to land the way it did. As ...

In TransUnion’s Branded Call Display service, marketers can include a brand logo, company name, location, a printed message and an authenticating check mark. Twilio’s Branded Calling, built on its ...

How Hyundai and Kia Defied the Odds and Dominated the EV Market" Discover how Hyundai and Kia transformed from being known as ...

From tailored recommendations to skin analysis, personalisation can help set beauty brands apart in a crowded market.

Restaurant Brands International (TSX:QSR) has been a popular dividend stock over the years. The company has expanded far and wide, buying up household names in the process. But is it still worth ...

But vodka brand Absolut has arguably never forgotten its design roots in the first place. As well as its famous bottle and ...