With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...

If that weren't enough, the name of the Red Raiders' kits paint a picture of Mahomes' influence on his former program: Mahomes Strategy. "Seeing my own logo on the Texas Tech uniform I put so much ...

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

The Texas Tech Red Raiders look to win their second game in a row as they host Coach Prime and the Colorado Buffaloes, as ...

In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

Colorado quarterback Shedeur Sanders fired back at the people he felt were trying to create an unfair narrative around the ...

My journey into the shady side of shopping brought me to the world of dupes — from budget alternatives to bad knockoffs of ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Red Raider Outfitter owner Stephen Spiegelberg said the design and preparation for themes, including the “Celebrate America” ...

Kansas City Chiefs quarterback Patrick Mahomes is known for the strong connection he has with his alma mater, Texas Tech.

The University of Colorado has declined to grant licensing for a 'Celebrate America' T-shirt charity campaign run by Texas ...