KemperSports, the golf, sports, entertainment and hospitality company, announced the promotion of Kevin Fitzsimons and Dariel ...

Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.

There's a 71-year history of sports-related cases in which courts say athletes have a right in the publicity value of their ...

Jared McNett is an online editor and reporter for the Sioux City Journal. You can reach him at 712-293-4234 and follow him on ...

Drew Brown, Visit Buffalo Niagara's director of media content and strategy, and Kate Scaduto, marketing and social media ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Football season is in full swing, and Edmunds is all in. The car-shopping platform announced the launch of a new ...

The six-year-old St. Louis-based company's platform offers growth for clients like YMCA and colleges looking for additional ...

Customer centricity in digital marketing extends far beyond a mere mindset, it is a strategic imperative that involves ...

SPORTS have the power to transform a nation not only by fostering unity among supporters but also by driving growth in tourism, according to Senator Alan Peter Cayetano. Let’s not take sports for ...

THE Tanzania Para Swimming Association (TPSA) has joined the international sports body for the people with disabilities ...