Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

It's well-known that Costco outsources the production of its Kirkland wines and spirits, and the producers' names are often ...

It’s a new lease on life for one California family. The family of an autistic boy who was slapped by an angry Mercedes driver ...

Russell Brand speaks onstage. (Photo by Lester Cohen/Getty Images for The Recording Academy ) Russell Brand just promoted what he refers to as a “magical amulet” that can protect users from ...

Walmart sells the Hyper Tough brand. Many believe Wilde to have manufactured them. Wilde also used to manufacture Craftsman ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...