Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

This meal has two toys — one for you and one for you to gift," Jennifer Healan, the company's VP of U.S. marketing, brand, ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

It's well-known that Costco outsources the production of its Kirkland wines and spirits, and the producers' names are often ...

Russell Brand speaks onstage. (Photo by Lester Cohen/Getty Images for The Recording Academy ) Russell Brand just promoted what he refers to as a “magical amulet” that can protect users from ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage ...

Walmart sells the Hyper Tough brand. Many believe Wilde to have manufactured them. Wilde also used to manufacture Craftsman ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

We checked into Regent Santa Monica Beach to see what it's like at this oceanfront hotel that is also a return of IHG's ultra ...